Most of us are lucky enough to have worked with amazing clients during our agency careers. Those clients where your key stakeholder doesn’t just pass you a project and stand back. They sell you on it, buy into it, stay by your side for it and celebrate the success with you when it’s done.

But what exactly is it about those people that makes them different from the average stakeholder? How can we evaluate a client early to consider just what their team will bring to a project? Can we build them up to be more aligned before our project gets started?

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