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Co-creating your agency’s project definition & client onboarding toolkit
• Delivery-approach shaping tools
• Risk review & rebalancing process
As an accomplished Agile coach, agency business owner, strategist and developer, I have spent over two decades at the intersection of technology, business, humans, and creative problem-solving. My journey began in the trenches of software development, where I honed my technical skills and developed a passion for building elegant, user-centric solutions. This technical foundation has been crucial in understanding the complexities of product development and delivery.
In founding and leading a digital agency, I navigated the challenges of scaling a service-oriented business, mastering the art of client relations delivering high-quality digital products and transitioning projects to value focused support agreements. This experience taught me the nuances of managing client expectations and the importance of transparent, effective communication in building long-lasting partnerships.
As an agile coach, I’ve guided teams and organisations in adopting agile methodologies, focusing on continuous improvement, flexibility, and delivering value quickly. My approach emphasises collaboration, adaptability, and empowering teams to make decisions that lead to better project outcomes.
In my role as a strategist, I focused on business processes and technological innovation. I help client-facing agencies refine their sales approaches and product delivery methods, ensuring they align with market needs and client expectations. My strategy work is informed by hands-on experience in software development, commercial approaches and product delivery in client-facing agencies.
With a client-centric mindset, I support agencies in crafting compelling value propositions, streamlining operations, and fostering a culture of excellence and innovation. My goal is to help agencies not just survive but thrive in the ever-evolving digital landscape by becoming more resilient, agile, and client-focused.