Driving agency success with pragmatic agile approaches

As an accomplished Agile coach, agency business owner, strategist and developer, I have spent over two decades at the intersection of technology, business, humans, and creative problem-solving. My journey began in the trenches of software development, where I honed my technical skills and developed a passion for building elegant, user-centric solutions. This technical foundation has been crucial in understanding the complexities of product development and delivery.

In founding and leading a digital agency, I navigated the challenges of scaling a service-oriented business, mastering the art of client relations delivering high-quality digital products and transitioning projects to value focused support agreements. This experience taught me the nuances of managing client expectations and the importance of transparent, effective communication in building long-lasting partnerships.

As an agile coach, I’ve guided teams and organisations in adopting agile methodologies, focusing on continuous improvement, flexibility, and delivering value quickly. My approach emphasises collaboration, adaptability, and empowering teams to make decisions that lead to better project outcomes.

In my role as a strategist, I focused on business processes and technological innovation. I help client-facing agencies refine their sales approaches and product delivery methods, ensuring they align with market needs and client expectations. My strategy work is informed by hands-on experience in software development, commercial approaches and product delivery in client-facing agencies.

With a client-centric mindset, I support agencies in crafting compelling value propositions, streamlining operations, and fostering a culture of excellence and innovation. My goal is to help agencies not just survive but thrive in the ever-evolving digital landscape by becoming more resilient, agile, and client-focused.

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Setting up Google 2FA using an app not SMS

Google appear to be intentionally hiding the option to use an authenticator app such as Google Authenticator, 1Password and LastPass to store and generate 2FA codes for your Google Account login.

You can use them, but it’s not clear how, and you have to temporarily submit a mobile number you have access to before you’ll find the option available to you.

  • Head to manage your account.
  • Choose to add 2FA
  • Select to do it via SMS
  • Submit your number
  • Enter the code they send you
  • On the next screen select to add an authenticator app
  • Follow the steps and submit the code you can now access
  • View the backup codes and store them somewhere safely
  • Finally you can remove your mobile number from the list of option

So to not use your mobile number and SMS (which is vulnerable to hijacking) you first have to submit your mobile number ¯\_(ツ)_/¯