Driving agency success with pragmatic agile approaches

As an accomplished Agile coach, agency business owner, strategist and developer, I have spent over two decades at the intersection of technology, business, humans, and creative problem-solving. My journey began in the trenches of software development, where I honed my technical skills and developed a passion for building elegant, user-centric solutions. This technical foundation has been crucial in understanding the complexities of product development and delivery.

In founding and leading a digital agency, I navigated the challenges of scaling a service-oriented business, mastering the art of client relations delivering high-quality digital products and transitioning projects to value focused support agreements. This experience taught me the nuances of managing client expectations and the importance of transparent, effective communication in building long-lasting partnerships.

As an agile coach, I’ve guided teams and organisations in adopting agile methodologies, focusing on continuous improvement, flexibility, and delivering value quickly. My approach emphasises collaboration, adaptability, and empowering teams to make decisions that lead to better project outcomes.

In my role as a strategist, I focused on business processes and technological innovation. I help client-facing agencies refine their sales approaches and product delivery methods, ensuring they align with market needs and client expectations. My strategy work is informed by hands-on experience in software development, commercial approaches and product delivery in client-facing agencies.

With a client-centric mindset, I support agencies in crafting compelling value propositions, streamlining operations, and fostering a culture of excellence and innovation. My goal is to help agencies not just survive but thrive in the ever-evolving digital landscape by becoming more resilient, agile, and client-focused.

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Moving into The Co-operative’s Federation House

Shared Desk Space

Although I spend a fair amount of time at client offices across the UK with individuals and teams, I’ve now been primarily working from home in South Manchester for twelve months. I have a work space which doubles as a spare bedroom. I have all the requirements of an office space; desk, power, wifi, tea making facilities, but there is something missing when you work from home the majority of the week, human contact.

Working from home can be lonely. Yes, you’re answering emails to other people and you have phone or video calls to make. You might even see the postman more often. But what you don’t have, and many of us need, is face-to-face human contact.

Just being in the same space as others, even if you’re focused on completely different tasks is enough to support mental health and general wellbeing.

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