Is Continuous Universal Improvement a better name for Digital Transformation?
Digital transformation usually arrives as a programme. It comes with a budget and a slide showing the before and after, and somewhere near the end date the organisation is expected to have been transformed. Woo! The people doing the work rarely experience it that neatly though. Tools change, client expectations move on, and within a year the new way of working needs adjusting in much the same way the old one did. Treating change as a project with an end point leaves that next round of adjustment looking like unfinished business, even though it’s simply part of running a growing business.
Continuous universal improvement is a clumsier phrase, but it describes the work more honestly. It assumes improvement carries on after the budget has been spent, and it reaches beyond technology into how a business sells to and looks after its clients. That framing tends to suit growing agencies well. Change becomes something the whole team contributes to in small, regular steps, and a year of modest adjustments counts as progress in its own right.